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- Online reviews and ratings have become more important than ever in 2025.
- Research shows that up to 85% of people trust online reviews just as much as personal recommendations.
- Roughly 95% of customers look at online feedback before making a purchase online, with Google as the most popular platform.
- Clinics in the aesthetic industry can no longer ignore the power of digital platforms. Potential clients turn to reviews to make decisions—one positive review could be the difference between a client walking in or scrolling past your clinic.
- So, if you want to boost your clinic’s reviews and reputation, let’s talk about a simple approach to getting there.
- Using our industry-leading laser devices from Laseraid will provide the best treatment outcomes and generate the most positive customer reviews.
Choose the right review platforms
Not all platforms are created equal, be present where your clients are looking. Google Reviews should be your priority, as it impacts your local search ranking.
If you are on Google My Business – it is easier for people to find your clinic when they search online.
But don’t just stop at Google, Yelp, or Facebook—any regional-specific review platforms are worth considering. Every site has its unique advantage. So, don’t forget to set up those profiles and keep them updated.
Ask your clients to leave reviews
Here is the thing—clients may not think to leave reviews unless you ask. It is a simple step, but it makes all the difference. After a successful treatment, ask your clients if they’d be willing to leave a review. Sometimes, they will say yes, but sometimes, they won’t do it unless you remind them.
Send a follow-up text or email within 24 hours after their visit, as this is when the experience is still positive and fresh in their mind. Make it easy—add a direct link to your review profile so they don’t have to search for it. A little prompt, like “We’d love to hear about your experience!” can go a long way.
If you’re willing, you can also offer small rewards or enter clients into a prize draw. Just be sure you are following the review platform rules.
Respond to reviews – both positive and negative
You have reviews – now it is time to respond. It is one of the best ways to engage with your clients and show that you care. Positive reviews deserve a heartfelt thank you, like: “We are so happy to hear you had a great experience! Thanks for sharing your thoughts.”
For negative reviews, don’t panic. Stay professional and calm. Address their concerns and, if necessary, offer to resolve them offline. This shows you value client feedback, which could, in turn, improve your reputation.
Use online reviews to improve SEO and visibility
Did you know online reviews help boost your clinic’s SEO? It is true! More positive reviews mean a higher local search ranking, which means more visibility. A solid strategy? Focus on getting consistent reviews on Google.
Keep your Google profile updated with accurate contact details, service offerings, and high-quality photos. Adding some behind-the-scenes videos can also help potential clients get a feel for your clinic before stepping in.
Using the Q&A feature on Google My Business enables you to respond to common patient inquiries while naturally incorporating relevant keywords into your answers, which can further boost your clinic’s SEO while interacting and responding to clients.
